Hab-It
Getting in the Habit
Hab-it is a mobile app I designed to help people start healthy and fulfilling habits to meet personal goals by gamifying the habit formation process.
Research has shown that it takes two weeks for a habit to form. The end goal of the app is to make it easier for its users to stay with their selected action for two weeks so that the act becomes a habit. By adding a point every time you do the action and are seen doing it, Hab-it seeks to help its user form habits by competing with people in their social and familial circle.
For this project, I created the UI for the app and marketing material for an ad campaign.
Making the Campaign
The main goal of the "Get in the Habit" campaign was to help brand Habit as a positve goal setter. The campaign uses images of everyday people doing tasks that are known to take time and dedication to do. Activities such as playing an instrument, creating art, or training in a sport are highlighted to help establish that connection to the Habit service.
